Arlington, Texas – The Pinnacle Corporation (www.pinncorp.com), the leader in mobile, loyalty and point-of-sale integration solutions for retail convenience stores, is pleased to announce the appointment of Melissa Fox Hadley, Director of Product Management, to the Conexxus Board of Advisors, as Chairperson of the Membership and Marketing Committee. Voting occurred during the Conexxus Annual Conference last week in Annapolis, Maryland.

Pinnacle has a long history of partnership with Conexxus, from its inception as the NACS technology standards body, to the most recent Pinnacle Loyalty integration with Conexxus point-of-sale standards. This tradition of collaboration has born new innovations, partnerships and technologies that drive the industry in data security, POS-BO interfaces, and other work efforts; addressing technology standards to improve business processes, reduce costs and increase productivity for the convenience and fuel retailing industry.

“The Conexxus Annual Conference continues to be a premier event to connect and engage with retailers and suppliers, not only to continue the important work of current, relevant technology standards, but to learn about industry updates and emerging technologies,” said Melissa Fox Hadley, Director of Product Management at Pinnacle. “I am thrilled to be part of the Conexxus Board of Advisors, and look forward to contributing to its success in driving adoption and advocacy of technology standards for our industry.”

Conexxus is a non-profit, member-driven technology organization dedicated to the development and implementation of standards, technologies innovation and advocacy for the convenience store and petroleum market. Conexxus membership collaborates on key present and future industry challenges and innovations. Their work efforts improve profitability by reducing the cost of IT ownership and improving the competitiveness of their members. Pinnacle is an annual sponsor of the Conexxus Annual Conference. Learn more at www.conexxus.org/2017AnnualConference.

“Pinnacle’s relationship and support of Conexxus reflects our long term commitment and dedication to our industry and its continued innovation,” said Bob Johnson, Chief Executive Officer and President at Pinnacle. “We are thrilled Melissa can bring her considerable knowledge and experience to serve and expand Conexxus, while continuing our longstanding mutual collaboration on new technologies and initiatives.”

Pinnacle clients and industry professionals will learn more about Pinnacle’s collaboration and partnership with Conexxus at Summit 2017, the Pinnacle user conference, in Arlington, Texas. Gray Taylor, Executive Director of Conexxus, will present current and emerging technology trends and issues facing convenience store retailers. To learn more, visit www.pinncorp.com/summit2017.