Leadership Team

Pinnacle’s Leadership Team

Robert S. Johnson, Chief Executive Officer & President

Prior to founding The Pinnacle Corporation in 1990, Bob was the Vice President and General Manager of Norand Corporation, Convenience Systems Division. Currently, he is very active outside the company on behalf of the convenience store industry and served from 1991-1998 as a member of the Board of Directors for the Supplier Committee of the National Association of Convenience Stores. Bob served as Chairman of the organization from 1994-1996. With over 28 years of experience serving the convenience store and petroleum marketing industries, Bob is a frequent speaker at industry events and association meetings, and has written articles for numerous trade publications.

Peter Steele, Vice President of Research

Peter has directed Pinnacle’s software development and technology since 1990. Prior to Pinnacle, he was a Senior Systems Engineer at PAR Microsystems for the convenience and fast food industries. He was also a Senior Systems Engineer at Norand Corporation, responsible for design specifications for the standard convenience store Point of Sale product, which featured scanning and dispenser control. Peter is also a member of the PCATS POS/Back Office working group. With over 25 years of experience in the industry, Peter has pioneered Pinnacle’s vision of reinvesting an aggressive percentage of revenues each year back into research and development to ensure Pinnacle clients have the best technological resources at their disposal.

Melissa Fox Hadley, Vice President of Marketing and Innovation

As VP of Marketing and Innovation, Melissa is responsible for planning and executing the company’s marketing and product development planning efforts. As a member of the senior leadership team, Melissa is a valuable contributor to the development of overall corporate strategy. Leveraging the brand, industry knowledge and innovative product,  Melissa manages a dynamic team to grow revenue and market share through multiple sales channels. Melissa joined Pinnacle in 1996 and has held a number of positions, including most recently, Director of Product Management, where she was responsible for strategic and tactical product management planning and execution for all solutions offered to the retail convenience store and petroleum market.

Mike Vaughn, Vice President of Software and Services

Mike’s career spans 30 years of Information Technology project leadership, including 16 years of technology-based professional services development, launch, and delivery. The mainstay of Mike’s professional experience has been optimizing, improving, and organizing how teams accomplish the delivery and support of professional services. Prior to his focus on professional services, Mike held IT management positions that spanned application, systems, and network organizations. As Vice President of Software and Services, Mike will drive the continued development of the Pinnacle product line, while working to enhance user experience and customer support.

Sam Davis, Vice President of Global Operations

Sam has 35 Years of software technology experience, and since 1995 he has been in senior management and executive positions in the convenience retail and petroleum distribution industries.  Sam joined Pinnacle in 2005, developed the strategy and business plan for an international software development office, then moved to Argentina to execute that plan.  Today, Sam continues to reside in Argentina and oversees Pinnacle’s international operations serving as President of SRL, and he leads the development efforts of teams based in that office.