Double Quick Rolls Out Pinnacle’s Affiniti Cloud Shopper Engagement Platform

Arlington, Texas, September 30, 2019 – The Pinnacle Corporation
(, the leader in point-of-sale, loyalty and customer engagement solutions, and cloud mobile platform products for retail convenience stores, announced today y that longtime Palm POS customer, Double Quick Inc., has successfully rolled out the Double Quick “Quick Pass” program powered by Pinnacle’s Affiniti Cloud Shopper Engagement

Said Melissa Fox Hadley, VP Marketing & Innovation, The Pinnacle
Corporation, “We’re thrilled to have been able to work with the Double Quick team to visualize and implement a shopper engagement strategy that will enable them to better understand and reward their customers, while providing them the data they need to make impactful decisions that will continue to grow their program.”

The Double Quick challenge was to build store loyalty with their customers and provide the items they wish to purchase from a c-store, as well as new-offerings to keep the experience fresh and exciting. The main goal – shift some of their traditional marketing expense and efforts to supporting Quick Pass, and their customers’ focus to the mobile app.

The solution: Pinnacle Affiniti Cloud Shopper Engagement Platform, building on Double Quick’s existing Pinnacle POS system and their customers’ WiFi connection. This enabled Double Quick to collect and profile shopper data to create relevant, personalized marketing and customer-engagement strategies that can be activated across all devices and channels. It also provides timely and relevant content for their customers, including personalized offers and promotions when they are in Double
Quick stores, and when they are away.

Said Lauren Scott, Director of Marketing, Double Quick Inc. , “Connecting all this data and making it actionable is providing a wealth of customer information and insight we are using to drive deeper customer engagement. This has helped us refine our marketing and promotions in real-time, and has made operational, inventory, and merchandising decision-making easier. Leveraging data like this from a single source,
made possible by the Pinnacle Shopper Engagement Platform, is creating revenue opportunities for Double Quick by identifying consumer habits and personalization opportunities.”

By learning more about their customers – their shopping habits, preferences, expectations, needs, and wants – Double Quick plans to hone their offerings to offer a more personalized shopping experience. By making this transition, Double Quick expects to bring many sources of customer data together to better understand their shoppers.

About Double Quick Inc.

Double Quick, Inc. is headquartered in Indianola, MS, with 49 convenience stores located in the Mississippi Delta, northwest Mississippi, and southeast Arkansas.

Today, Double Quick is strategically positioned as a prominent presence in the convenience store, gasoline and fast food industry in Mississippi and Arkansas. A substantial number of our store, supervisory and executive
management employees have ten, fifteen or twenty plus year’s continuous experience in their positions. The expertise of these employees has made Double Quick a respected competitor in each of our market areas.

About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk and Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.