Pinnacle and Velocity Worldwide Announce Double Quick’s Selection of the Pinnacle Darius Solution

Arlington, Texas, August 7, 2018 – The Pinnacle Corporation (, the leader in point-of-sale and payment technologies, loyalty and customer engagement solutions, and cloud mobile platform products for retail convenience stores and Darius® for Retail, the data, personalization and insights platform from global retail and shopper marketing specialist, Velocity Worldwide, announced today that Double Quick, a convenience store, petroleum, and foodservice operator headquartered in Indianola, MS, has selected Pinnacle’s Loyalty Rewards and Affiniti Cloud® Consumer Mobile App solution, integrated with Darius® for Retail to offer their customers the ultimate shopping experience.


A long time Pinnacle Palm POS® client, Double Quick already has a large, well-known presence in their market but wanted to further position their convenience store operations as the premier destination for its customers.  As they evaluated marketing and technology strategies and possibilities, they knew they wanted a mobile presence along with shopper engagement tools to connect with their customers to offer them incentives to visit, delivering them directly to their customer’s mobile phone via their own branded mobile app.


“We were looking for the opportunity to engage with our customers and find out how to become the primary destination for fuel, food, and convenience options,” said Vicki Goss, Director of Marketing, Double Quick, Inc. “We believe this partnership will allow us to gain valuable consumer insights and ability to offer the right products with unique and personalized offers.  In a market full of competition from both convenience and mass merchandisers, we want to separate ourselves as the retailer of choice by knowing who we serve, as well as how to best serve them. ”


Working in concert with Pinnacle’s Loyalty Rewards and Affiniti Cloud® Mobile App, Darius® for Retail allows retailers to collect and profile shopper data to create relevant, personalized marketing strategies that can be activated across all devices and channels to give retailers decisive advantage over their competitors. Darius® also provides retailers with actionable insights that help them refine their marketing and promotions in real-time, and make operational, inventory and merchandising decision-making easier.


The integrated Pinnacle-Darius® solution provides timely and relevant content for Double Quick’s customers and personalized offers and promotions when they’re in-store, and when they’re not.  Integration with discovery technology (Wi-Fi and Beacons) provides a seamless in-store experience, and personal profiles ensure the right content is pushed to the right shoppers, a desired departure from mass discounting and into relevant communications.


Enda McShane, CEO, Velocity Worldwide, “We are very excited about our new partnership with Pinnacle and Double Quick and their vision to raise the bar on how they engage with their customers. Darius® for Retail is delivering proven results for all sorts of retailers, including those within the convenience sector. We’re looking forward to being part of this new chapter in the Double Quick story.”


“Double Quick is a long-time partner and friend of Pinnacle and we couldn’t be more pleased to see them take this step towards extending their operations through shopper engagement,” said Melissa Fox Hadley, VP of Marketing & Innovation at The Pinnacle Corporation. “We look forward to our continued partnership with the Velocity Worldwide team to provide technology solutions that allow retailers to connect and engage with their customers in new ways and expand their footprint in the community to grow their business.”


About The Pinnacle Corporation:


The Pinnacle Corporation ( provides leading-edge point of sale, loyalty rewards, and both corporate and consumer facing cloud mobile technology to the rapidly evolving convenience store industries. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.


Pinnacle is committed to forming strong relationships with clients and partners. We listen and provide flexible, customizable, scalable software solutions that expand retailer’s capabilities for business growth through technology advancements. Pinnacle is dedicated to the development of industry leading technology to automate the convenience store business, giving Pinnacle clients the advantage over their competitors.


About Double Quick:


Double Quick, Inc. was founded in 1983 with the opening of its first store in Greenville, MS. Store #6 was followed by Store #3 in Indianola and a Charter Store conversion that became Store #7 in Ruleville. Together. Double Quick and Gresham Petroleum formed as a corporation in February 1984.  In April 1984, Double Quick acquired sixteen former “Mr. Quick” stores and overnight became a factor in the Mississippi Delta convenience store market.   Over a period of the last thirty (30) years, Double Quick has continued to grow and today operates 60 stores, 39 restaurants and deli operations, and has grown to over 1,000 employees.


Today, Double Quick is strategically positioned as a prominent presence in the convenience store, gasoline and fast food industry in Mississippi and Arkansas. A substantial number of our store, supervisory and executive management employees have ten, fifteen or twenty plus year’s continuous experience in their positions.  The expertise of these employees has made Double Quick a respected competitor in each of our market areas.


Double Quick has a Mission Statement, a Purpose and a set of Core Values by which the company lives and they are key to our current success and remain the key to the future success of our Company and our employees.  Each and every one of our decisions, programs, policies and procedures consider these beliefs.


About Velocity Worldwide:


Velocity Worldwide ( is a shopper and retail marketing specialist that develops personalization and insight technologies designed to grow retail businesses. For nearly two decades, Velocity Worldwide has delivered a combination of creative marketing and retail technology services through its proprietary data, personalization and insights platform, Darius® for Retail, which is designed to generate revenue for retailers by building better shopping experiences for their customers. With offices in New York, London and throughout the UK, the company is enabling retailers with solutions that help to navigate the complicated retail landscape now and for the future.


The business has received a number of innovation, local data management and shopper marketing awards in the US and the UK.