Pinnacle announces launch of new consumer facing mobile app solution

Mobile - Consumer Cell

Arlington, Texas – The Pinnacle Corporation (Pinnacle), the leading supplier of technology automation solutions for retail convenience stores and fuel inventory management, announced today the launch of its new consumer facing mobile app solutions for c-store retailers nationwide.

Driving consumer traffic has always been one of the biggest challenges for convenience store retailers, and as a result, retailers are increasingly moving toward mobile solutions to get consumers’ attention and dollars.  In fact, between 2015 and 2020, mobile traffic is projected to grow by 8 times, which means the reliance on mobile technologies by consumers provides a unique opportunity for retailers to more easily gather and share information with potential consumers.

Pinnacle’s consumer mobile app is the perfect vehicle to engage customers and influence their buying habits.  The app addresses several key areas important in a consumers’ decision to visit your store:

  • Location – easily identify where your stores are located
  • Amenities – determine exactly what services each location provides
  • Gas Prices – unique store pricing
  • Promotions – digital offers to lure buyers into your stores

“Pinnacle’s mobile app increases consumer loyalty, builds a competitive advantage for c-store retailers, and drives profits- while significantly reducing the cost and time barriers that have plagued deployment of mobile applications in the past,” said Melissa Fox Hadley, Director of Product Management at Pinnacle.

“The Pinnacle Mobile Platform is based on decades of dedication and experience in the convenience store industry.  Through partnership and collaboration with clients, Pinnacle created a mobile platform with the flexibility, ease and control that retailers demand.  The app is built in a way that enables us to continually expand the feature set and add incremental value for all clients- without having to retrofit each individual client’s app- so they can start taking advantage of new features immediately.”

Built on the same Pinnacle Mobile Platform as SkimDefend, Pinnacle’s anti-skimming application, Pinnacle’s consumer facing mobile application was developed to design and deploy a branded/customized app for a c-store retailer quickly and at minimal cost.

“We’ve been extending Pinnacle products with mobile solutions as far back as 2008,” said Drew Mize, President at Pinnacle.  “The landscape and technologies have certainly improved over time, and we are delighted to announce our new Pinnacle Mobile Platform consumer facing solutions to the market, which will be the basis for incremental mobile offerings into the future.”

For more information about the Pinnacle Mobile Platform, visit, or see Pinnacle at the Southern Convenience Store and Petroleum Show, booth #110, and The 2016 NACS Show, booth #3931.

About Pinnacle Corporation:

The Pinnacle Corporation provides leading-edge  automation technology to the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations.

Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations, and by fuel marketers to increase their efficiency in the complex management of fuel delivery.