Pinnacle and Lynch Oil launch the Mr. Gas Consumer Mobile App

Arlington, Texas – The Pinnacle Corporation (, the leader in mobile, loyalty and point-of-sale integration solutions for retail convenience stores, and Lynch Oil ( ) announced today the launch of the new Mr. Gas consumer facing mobile app for customers located in the Burley, Idaho area.

Several years ago, Lynch Oil deployed Pinnacle’s fully integrated Palm POS and Loyalty Rewards suite of products. As their loyalty program grew more and more successful, Lynch looked for ways to extend offers and promotions to their consumers via mobile -driving traffic, increasing spend, and communicating with them in the most effective way possible. With their Mr. Gas mobile app, built on the Pinnacle Affiniti mobile platform, Lynch Oil is able to influence their consumers’ behavior and drive store traffic in ways they had not been able before.

“Today’s consumers keep their mobile phones closer to their hand than the wallet that holds their cards.  Offering a mobile app to our customers allows us to offer convenience before they even walk in the store,” says Nick Lynch, President of Triple S Oil/Lynch Oil. “Consumers will be able to sign up for loyalty rewards directly through the app. They’ll also get promo offers, updates on pricing, and they’ll be able to check their loyalty points balance including their status on their club punches.  We are looking forward to the new opportunities that our Mr. Gas mobile app offers our business and our customers.”

The Lynch Oil Mr. Gas mobile app provides consumers with a map of stores and gas prices, allowing them to select their favorites to display on the home screen. Consumers can pay for merchandise and fuel from the app as well, making it fast and easy to complete purchases and be on their way. The Mr. Gas app also stores electronic receipts and receives notifications of new offers, displaying those offers and other deals as well as club card program status and points balances.

“The roll-out by Lynch Oil of their Mr. Gas mobile application is an exciting milestone for us and we could not be more pleased to have worked with the Lynch team. Pinnacle is able to offer a suite of loyalty solutions, fully integrated with Pinnacle POS and Affiniti Mobile, to achieve the ultimate consumer experience- ensuring that retailers have the tools in hand to increase customer loyalty and drive store profits,” said Melissa Fox Hadley, Director of Product Management at Pinnacle.

About Pinnacle Corporation:

 The Pinnacle Corporation (Pinnacle) provides leading-edge automation technology to the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations.

Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations, and by fuel marketers to increase their efficiency in the complex management of fuel delivery.