Pinnacle Completes New Palm™ POS Interface to Heartland Payment Systems®

ARLINGTON, Texas (March 26, 2013) – The Pinnacle Corporation (Pinnacle) today announced the completion of a new Palm POS™ integration to the Heartland Payment Systems (NYSE: HPY) payments processing host, providing yet another payments processing option for non-branded, convenience petroleum retailers.

“We’re excited to add Heartland Payment Systems, one of the nation’s largest payments processors, to our list of non-branded payments processing providers supported by Palm,” says Denise Lewis, POS and payments product manager at The Pinnacle Corporation.  “Heartland has been an integral Pinnacle partner for nearly 15 years as the payments processor for some of our branded host interfaces.  The completion of this new interface broadens the options for our non-branded clients.”

Pinnacle’s interface to the Heartland Payment Systems host is based on the 8583 industry standard specification which supports transaction messages between POS systems and a payment processing host, allowing for easier expansion of the interface in the future as the industry introduces new payments mandates (e.g. EMV).  The interface has been certified by Heartland for field installation.

“Having the Palm POS and Pinnacle’s suite of offerings available to our non-branded petroleum/c-store clients further enhances the services and support we provide,” says Bill McCollough, Heartland’s executive director of petroleum.  “As an experienced petroleum processor that developed one of the first electronic transactions at the pump, this certification is another step in our continued expansion as one of the leaders in the petroleum/C-store industry, where Heartland serves more than 49,000 c-stores with a variety of solutions and data security.”

About Pinnacle
The Pinnacle Corporation is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

About Pinnacle Palm™ POS
Pinnacle’s Palm POS™ is specifically designed for the petroleum convenience store industry. Pinnacle understands that retailers need security without giving up flexibility and reliability. Palm POS is highly configurable and provides the flexibility to work within any infrastructure and with a variety of peripherals. Palm POS also provides the security to comply with PCI requirements and protect consumer data, as well as the reliability demanded by the c-store environment. When combined with Pinnacle’s loyalty solutions and business intelligence tools, Palm POS will become the most powerful resource in your c-store. 

About Heartland Payment Systems
Heartland Payment Systems, Inc. (NYSE: HPY), the fifth largest payments processor in the United States, delivers credit/debit/prepaid card processing, mobile commerce, eCommerce, marketing solutions, security technology, payroll solutions, and related business solutions and services to more than 250,000 business and educational locations nationwide. A FORTUNE 1000 company, Heartland is the founding supporter of The Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices.  Heartland also established The Sales Professional Bill of Rights to advocate for the rights of sales professionals everywhere. More detailed information can be found by visiting, or following the company on Twitter @HeartlandHPY and Facebook at

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205