CITGO Expands Loyalty Bucks Program with Pinnacle’s Loyalink®

ARLINGTON, Texas, May 15, 2012 – The Pinnacle Corporation (Pinnacle) announced today that its Loyalink® loyalty platform has been approved as a new offering within CITGO’s Loyalty Bucks program.

Announced in February 2012, CITGO launched its new Loyalty Bucks program and partnered with a small group of loyalty solution and service providers to work with branded retailers in setting up successful independent loyalty programs. As part of the Loyalty Bucks program, CITGO contributes up to $2,000 per location toward the technology and service costs to implement the program. Pinnacle’s Loyalink loyalty solution has since been added to the Loyalty Bucks program and also qualifies for the CITGO contribution incentives.

“We are pleased to be included as part of the new CITGO loyalty program”, said Drew Mize, chief operating officer at Pinnacle. “CITGO has developed a compelling program that will offset a significant majority of costs that a retailer would typically incur to implement a successful loyalty offering, and provides the service expertise to ensure ongoing success.  We’ve been providing a strong POS platform with Pinnacle Palm™ to CITGO branded retailers for nearly 15 years; this offering extends that solution by expanding the platform with a fully integrated loyalty system.”

About Pinnacle
The Pinnacle Corporation is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by PDV America, Inc., an indirect wholly owned subsidiary of Petróleos de Venezuela, S.A., the national oil company of the Bolivarian Republic of Venezuela.

About Pinnacle Loyalink®
Pinnacle’s customer rewards solution, Loyalink®, lets you create customized programs that work for your organization and customer base, enabling you to build customer loyalty and increase store profits. The program features span an extensive array of options, including fuel and merchandise discounts, rewards for frequent visitors or high spenders, and ongoing points accumulation. Empower your marketing team with this elegant and feature-rich loyalty application.

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205