Letter from The Pinnacle Summit 2009 Master of Ceremonies

As Master of Ceremonies for Pinnacle Summit 2009, I was extremely pleased with this year’s event, from the educational track sessions, to the dynamic General Session speakers and the outstanding networking opportunities. As an Executive of Honey Farms, Inc., a chain of 35 convenience stores, I oversee the day-to-day operations of our business and I know first-hand the value that Pinnacle’s annual Client Summit has brought to me and the Honey Farm’s organization.I would like to thank those of you that attended Pinnacle Summit 2009. There will be no more challenging time in our market than right now and we all know that we have to become more efficient to maintain successful businesses. Pinnacle Summit provides an avenue to attain these goals and to see how others in our industry attain these goals through Pinnacle’s software.

We all attend the Pinnacle Summit to discover new ways to increase our bottom line. Not only is it a great time to learn about recent developments that Pinnacle has completed and what’s upcoming, but more importantly it’s a great time to learn how to use existing solutions more efficiently. A time to network with peers, Pinnacle staff, and partners to discover opportunities for improvement. Here are some of the keys things I took away this year:

  • Benefits of electronic signature capture
  • Savings associated with scan based trading
  • How to implement a loyalty program
  • Loyalty is not just about discounts
  • Instrumental tips for PCI compliance
  • How to reduce my credit card fees
  • The importance of good business intelligence software
  • Benefits of Smart Buy™

If you were unable to make it to Pinnacle Summit 2009, I’d highly recommend you consider attending next year in New Orleans to take advantage of these overwhelming benefits.


By: David Murdock, Executive Vice President, Honey Farms, Inc.