The Pinnacle Corporation is now a PEI MEMBER

Arlington, Texas, January 16, 2019 – The Pinnacle Corporation
(, the leader in point-of-sale, loyalty and customer engagement
solutions, and cloud mobile platform products for retail convenience stores
announced today that it has been officially admitted to PEI for membership.
Pinnacle is a firm believer in being involved in the industry it serves and has been a
long-time member of many associations including NACS and Conexxus, with
employees actively serving on committees and boards within those organizations.
By becoming a PEI member, Pinnacle is happy to lend its presence and support to a
fantastic organization serving petroleum marketing operators.
Since its inception in 1990, Pinnacle had always had a direct sales model and in
January 2018 rolled out its new Authorized Service Contractor (ASC) Distributor
Sales Channel. The goal – to widen Pinnacle’s Palm POS footprint and to introduce
new opportunities for its Loyalty and Affiniti Consumer and Corporate Mobile
product lines for the smaller retailer.
Said Chris Needham, National Channel Sales Manager for Pinnacle, “With the
accelerated growth of our newly released ASC platform, we are very pleased and
excited with our acceptance into the PEI Family. We anticipate our continued
growth and success will be greatly attributed to our affiliation and active
participation in PEI and with its members.
Interested in becoming an ASC Partner? Contact us! We’d love to welcome you
to the Pinnacle family!

About PEI:

The Petroleum Equipment Institute is a trade
association whose members manufacture, distribute and
service petroleum marketing and liquid handling equipment.
Founded in 1951, PEI represents more than 1,600 member companies in all 50
states and more than 80 countries. Members include manufacturers, sellers and
installers of equipment used in service stations, terminals, bulk plants, fuel, oil and
gasoline delivery, and similar petroleum marketing operations.

About The Pinnacle Corporation:

The Pinnacle Corporation (Pinnacle) provides leading edge
point of sale, loyalty, and both corporate and
consumer facing mobile technology to the rapidly
evolving convenience store industries.
Pinnacle delivers products that drive traffic and increase profits, while helping
retailers retain consumer loyalty and enhancing labor efficiency. Nationwide,
Pinnacle’s products and services are used daily in convenience outlets to improve
their store operations and extend the brand of retailers through the ever-increasing
mobile landscape.