The Post at River East Begins Rolling Out Pinnacle’s Affiniti Mobile Ordering Solution

Arlington, Texas, May 4, 2020 – The Pinnacle Corporation (, the leader in point-of-sale, loyalty and shopper engagement solutions, and cloud mobile platform products for retail convenience stores, announced today that The Post at River East in downtown Fort Worth, TX, a restaurant, bar and live entertainment
venue has selected Pinnacle’s Affiniti Mobile Ordering solution to power their mobile app and to help their customers and employees practice social distancing.

The Post is a restaurant, music venue, and courtyard bar serving fresh homemade food, that has recently turned their focus toward affordable family-style takeout meals to meet the demands created by the COVID-19 pandemic.

As a new business in a revitalized area of Fort Worth, The Post had to make quick changes to adapt to new guidelines. In normal times, the business is centered around live music and a great atmosphere. With dine-in and large gatherings being prohibited, a pivot to contactless takeout and delivery became necessary. With the Pinnacle partnership, The Post will be able to minimize their interaction with customers while continuing to provide them with delicious food and beverages.

“The Affiniti Cloud technology allows us to accept orders and payments with no physical interaction between staff and customers, reduces the frequency of log jams on the phone, and saves us about 50 labor hours per week,” says Brooks Kendall, Operations Management at The Post. “The availability of the mobile ordering method has impacted our revenue in a meaningful way. The installation and implementation processes were speedy, and the Pinnacle customer care staff made the software a breeze to learn.”

With a limited set of mobile ordering choices, and features like order ahead, mobile payment, and select pick-up time, the Post Mobile Ordering App will provide a vehicle for their customers to place orders and take advantage of special offers. Working in conjunction with the Kitchen Display System, employees will be able to see the customer’s order, prepare the products for pick up, and deliver it to them in a frictionless way.

Said Mike Vaughn, VP Software & Services, The Pinnacle Corporation, “We’re excited to work with Brooks and The Post team to provide this technology to their customers. This is a challenging time for businesses and and small operators and we’re here to help meet this challenge with our technology.”

About The Post at River East
Founded in the summer of 2019 in the trendy new River East neighborhood of Fort Worth, TX, The Post is an intimate music venue which offers rustic scratchmade food, creative craft cocktails and a beautiful 2000 square foot courtyard. More info can be found at


About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk with Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.