ARLINGTON, Texas, February 8, 2013 — The Pinnacle Corporation (Pinnacle), the leading supplier of automation technology to the convenience store and petroleum industries, announced today it has been recognized as an Excellence in Dashboard Design winner for its EPM™ business intelligence solution by MicroStrategy^® Incorporated, a leading worldwide provider of business intelligence (BI) and mobile software.

At MicoStrategy’s annual World conference held in Las Vegas, NV in January 2013, Pinnacle’s recently completed EPM business intelligence dashboard was selected as Excellence in Dashboard Design winner, chosen amongst some of the world’s leading technology companies for abilities to compile and deliver powerful business intelligence data into easy to use graphical formats for use by all levels of corporate users. Pinnacle’s winning feature focused on bringing together fuel delivery data, analyzing purchases, invoices, and driver efficiencies, to provide a visual and informative dashboard.

Pinnacle’s EPM Solution Manager, Jane Sinn Gabriel, described the effort: “ In a few simple steps a user can assemble any dataset, and create multiple tiers of analyses and graphical illustrations in a package that is usable and useful. The introduction of these new tools makes Pinnacle’s EPM solution better for Pinnacle clients.  We are thrilled to be recognized for this success.”

Contact Pinnacle for more information.

About Pinnacle

The Pinnacle Corporation provides leading edge automation technology to the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

About EPM

EPM is a customizable business intelligence solution that can be used from any location, by all departments and levels of personnel in your business. Web-based reporting and automated email functions give you a quick and accurate view of key performance indicators that allow you to make fast, informed business decisions. Know what is selling in your stores, as well as who is selling what, at any given moment. Get fuel and merchandise sales data at item level, market basket analysis, and profitability trends. Get real-time access via web browser, or have remote reports pushed out to email or mobile devices – scheduled reports, exception reports, and dynamic dashboards.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software, including the MicroStrategy Business Intelligence (BI) Platform™, the MicroStrategy Mobile Platform™, and MicroStrategy Applications™. The Company offers its technologies for deployment in customer data centers and as proprietary cloud services.  The MicroStrategy BI Platform enables leading organizations to analyze vast amounts of data and distribute business insight throughout the enterprise. The MicroStrategy Mobile Platform lets organizations rapidly build enterprise-caliber mobile applications needed to mobilize business processes and information. MicroStrategy Applications are a set of application services designed to help enterprises deploy mobile commerce and loyalty services, build mobile identity and cyber security services, as well as generate real-time insights into consumer preferences.  MicroStrategy Cloud™ allows enterprises to deploy MicroStrategy BI apps and mobile apps more quickly and with lower financial risk than with traditional on-premises solutions. To learn more about MicroStrategy, visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Mobile Platform, MicroStrategy Applications, and MicroStrategy Cloud are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205

ARLINGTON, Texas, December 17, 2012 — The Pinnacle Corporation(Pinnacle), the leading supplier of automation technology to the convenience store and petroleum industries, announced it has earned two Silver Level Competencies in the Microsoft Partner Network, demonstrating its ability to meet Microsoft customers’ evolving needs in today’s dynamic business environment. To earn each Microsoft Silver Competency, Pinnacle completed a set of tests and qualifications to prove a sophisticated level of technology expertise.

As a certified partner in Microsoft’s Partner Network, Pinnacle has demonstrated expertise with Microsoft technologies and proven ability to meet customers’ needs. Microsoft Partners receive a rich set of benefits, including access, training, and support, providing a unique and competitive advantage in the channel. The Microsoft Partner Program was originally launched in October 2003; Pinnacle has maintained its Partner certification status since 2005.

“We are pleased to continue our certified partner status in the Microsoft Partner Network,” said Drew Mize, Pinnacle’s Chief Operating Officer. “This achievement allows us to promote our expertise and relationship with Microsoft, and affords our organization benefits that enable us to drive more value into the solutions we deliver to market.”

As one of the requirements to participate in the Microsoft Partner Network, Pinnacle had to declare and qualify for at least one specialized Microsoft Competency. These Competencies are designed to help differentiate a partner’s capabilities in specific Microsoft technologies, and each has a unique set of requirements and benefits formulated to accurately represent specific skills and services that partners bring to the technology industry. This year Pinnacle achieved two unique Microsoft Competencies at the Silver Level:

Enterprise Resource Planning – recognizing expertise in deploying Microsoft Dynamics business management solutions, with specialization in Microsoft’s Dynamics GP™ platform.

Application Development – recognizing expertise as a Microsoft ISV, software development, and web development capabilities.

About Pinnacle

The Pinnacle Corporation is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

Contact Information:

Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205

ARLINGTON, Texas, September 19, 2012 – The Pinnacle Corporation  (Pinnacle) announced today the completion and availability of its Palm POS™ integration to Ingenico’s latest iSC250/350 and iPP300 payment terminals based on Ingenico’s new secure Telium architecture.

Designed to adhere to and exceed the latest PCI PED 2.1 compliance standards, the Telium-based product line features a durable design and offers color VGA screens as large as 5.7”, capable of full-motion video, suitable for supporting a wide range of marketing programs. Teliums also support EMV, NFC, and have embedded contactless readers. The iPP series provides a compact and versatile entry level PIN entry option terminal. The iSC series also offer  electronic signature capture on a touch-screen platform which, when integrated to Pinnacle’s Palm POS, further expands the electronic signature capture capabilities to recreate and print customer receipts at the home office with Pinnacle’s EPM™ business intelligence solution.

The Telium iSC250 and iSC350 terminals are the next generation of Ingenico’s i6000 series terminals, and the iPP300 is the next generation of the i3010 PIN entry terminal.  For clients already using the i6000 series or i3010 terminals, upgrading to the Telium iSC or iPP device is plug-and-play, with only a few minor configuration changes required.

Contact Pinnacle for more information.

About Pinnacle
The Pinnacle Corporation provides leading edge automation technology to the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

About Palm POS™
Pinnacle’s award winning Palm POS™ is the fastest, most robust touch screen point-of-sale in the market.  Designed and developed specifically for the convenience petroleum industry, Palm’s touch screen interface and modular flexibility will ensure operations are smooth and consumers get the service they demand.

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205

ARLINGTON, Texas, July 2, 2012 – The Pinnacle Corporation (Pinnacle) announced today the promotion of Melissa Fox Hadley to Director, Product Management. In her new role, Melissa is now responsible for product management of Pinnacle’s complete suite of retail and fuel solutions.

Melissa joined the organization in 1996 and has held a number of positions, most recently as Retail Solutions Product Manager responsible for Pinnacle’s retail back office and home office solutions, along with foodservice inventory management, handheld, and workforce management. As Director, Product Management, Melissa is now responsible for strategic and tactical product management planning and execution for all solutions offered to the retail convenience store and petroleum market.

Drew Mize, Pinnacle’s Chief Operating Officer states, “We are pleased to place Melissa into this new role at Pinnacle, recognizing her value to the organization and our confidence in her abilities. Melissa brings to the position a continued string of successes in various roles at Pinnacle throughout her tenure; we look forward to her execution with these expanded responsibilities.”

Pinnacle is also pleased to welcome the following recent new hires to the Pinnacle team:

Yousuf Alikhan, Developer II Loyalty Solutions
Brandon Reed, Inside Sales
Les Rose, Solutions Engineer Specialist

About Pinnacle
The Pinnacle Corporation is a leader in providing automation technology to the rapidly evolving convenience store and petroleum industries. Founded in Arlington, TX in 1990 with its corporate headquarters located in downtown Arlington, Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

Contact Information:
Adam Mitchell
Marketing Manager
The Pinnacle Corporation
1-817-795-5555 ext. 258
amitchell@ec2-3-137-192-69.us-east-2.compute.amazonaws.com

ARLINGTON, Texas, May 15, 2012 – The Pinnacle Corporation (Pinnacle) announced today that its Loyalink® loyalty platform has been approved as a new offering within CITGO’s Loyalty Bucks program.

Announced in February 2012, CITGO launched its new Loyalty Bucks program and partnered with a small group of loyalty solution and service providers to work with branded retailers in setting up successful independent loyalty programs. As part of the Loyalty Bucks program, CITGO contributes up to $2,000 per location toward the technology and service costs to implement the program. Pinnacle’s Loyalink loyalty solution has since been added to the Loyalty Bucks program and also qualifies for the CITGO contribution incentives.

“We are pleased to be included as part of the new CITGO loyalty program”, said Drew Mize, chief operating officer at Pinnacle. “CITGO has developed a compelling program that will offset a significant majority of costs that a retailer would typically incur to implement a successful loyalty offering, and provides the service expertise to ensure ongoing success.  We’ve been providing a strong POS platform with Pinnacle Palm™ to CITGO branded retailers for nearly 15 years; this offering extends that solution by expanding the platform with a fully integrated loyalty system.”

About Pinnacle
The Pinnacle Corporation is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

About CITGO
CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by PDV America, Inc., an indirect wholly owned subsidiary of Petróleos de Venezuela, S.A., the national oil company of the Bolivarian Republic of Venezuela.

About Pinnacle Loyalink®
Pinnacle’s customer rewards solution, Loyalink®, lets you create customized programs that work for your organization and customer base, enabling you to build customer loyalty and increase store profits. The program features span an extensive array of options, including fuel and merchandise discounts, rewards for frequent visitors or high spenders, and ongoing points accumulation. Empower your marketing team with this elegant and feature-rich loyalty application.

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205

ARLINGTON, Texas, May 9, 2012– The Pinnacle Corporation (Pinnacle) announced today the launch of its new Handheld Inventory Management™ solutions as part of the Manager Workstation™ product line. Handheld Inventory Management provides the tools needed for store managers to quickly and accurately count, review, and post merchandise inventory quantities, receive merchandise, and verify prices, all from the convenience of a handheld mobile device.

Maintaining accurate inventories is a critical part of the c-store business that requires software applications and devices capable of providing the tools to do just that. Pinnacle’s Handheld Inventory Management solutions work alongside of your store managers on the store floor, providing the tools your store managers and audit crews need to review and control inventory levels. The solution suite includes applications to receive and transfer merchandise inventory, perform item counts for cycle counts or entire-store audits, create purchase orders, verify prices, note price book discrepancies and record out of stocks.

The launch of the mobile Handheld Inventory Management solutions introduces a new Pinnacle strategic partnership with 2B Solutions Inc., a company who specializes in providing mobile applications that include a complete line of inventory and store management solutions for retailers and warehouses.

“Pinnacle understands that maintaining the optimal level of inventory at each store is critical for growing revenue, increasing customer satisfaction, and reducing operating costs,” says Melissa Fox Hadley, retail solutions manager at The Pinnacle Corporation. “We are pleased to announce the launch of our new mobile Handheld Inventory Management solutions and are excited about the client feedback we’ve already received as companies begin to implement and realize the benefits of these new solutions.”

Pinnacle’s Retail C-Store Solution Suite provides an extensive and exhaustive set of features to control inventories. The Handheld Inventory Management solutions provide an extension of those features onto the store floor, where managers can analyze current inventory status and current/potential inventory or pricing issues that may need to be addressed.

About Pinnacle
The Pinnacle Corporation is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

About 2B Solutions
2B Solutions Inc. specializes in Microsoft Dynamics Customer Relationship Management (CRM) and enterprise mobile  applications to help organizations track and manage critical processes from anywhere with direct  integrating with various back end systems.  Our custom mobile applications include 2B-Inventory, a complete mobile inventory and store management application for retailers and warehouses.  2B Solutions also has developed mobile applications for mobile sales, asset tracking and event attendee tracking.

Dynamics CRM solutions include deployment and customizations for businesses of all sizes in industries of finance, health services, education, retail, distribution, warehousing and government.  2B Solutions has also developed a custom system for warehouse and inventory management based on the CRM platform.

2B Solutions is a certified Microsoft Partner with competencies in Microsoft Mobility Solutions, Microsoft Business Solutions, Customer Relationship Management, and ISV/Software Solutions.

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205

ARLINGTON, Texas, May 4, 2012 – The Pinnacle Corporation (Pinnacle) announced today it has completed, and Phillips66 has approved for release, its Palm POS™ interface for Conoco, Phillips 66 and 76 branded locations.

As a replacement to the legacy CPNI5 payment host, the NTS host provides increased data security measures for payment transactions and will enable Conoco, Phillips 66 and 76 branded marketers to take advantage of additional features and benefits that will improve their bottom line.

As part of the overall efforts, Pinnacle’s Phillips 66 NTS interface has passed the PA-DSS v2.0 guidelines as defined by the PCI Security Standards Council (PCI SSC), and is listed as Palm POS – Conoco Phillips v10.0 on the PCI SSC website www.pcisecuritystandards.org. Pinnacle Palm POS with the NTS interface has been approved for installation at Conoco, Phillips 66 and 76 branded retailer sites supported by the NTS payment network.

“We are excited to have completed the migration from the legacy CPNI5 network to NTS,” says Denise Lewis, retail solutions manager at The Pinnacle Corporation. “Completion of this project enables Pinnacle to continually add incremental value to our current and prospective Palm POS clients that are looking for a POS platform supporting the latest market features and programs, in combination with the brand flags they fly.”

About Pinnacle
The Pinnacle Corporation is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

About Pinnacle Palm™ POS
Pinnacle’s Palm POS™ is specifically designed for the petroleum convenience store industry. Pinnacle understands that retailers need security without giving up flexibility and reliability. Palm POS is highly configurable and provides the flexibility to work within any infrastructure and with a variety of peripherals. Palm POS also provides the security to comply with PCI requirements and protect consumer data, as well as the Reliability demanded by the c-store environment. When combined with Pinnacle’s loyalty solutions and business intelligence tools, Palm POS will become the most powerful resource in your c-store.

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205

ARLINGTON, Texas, May 2, 2012 – The Pinnacle Corporation (Pinnacle) announced today the completion and availability of an interface between its EPM™ business intelligence platform and Gilbarco’s Passport POS.

In use by a majority of Pinnacle Palm POS™ clients as early as 2005, Pinnacle’s EPM (Enterprise Performance Management) business intelligence platform has been providing retailers with a real-time, browser-based, centralized database, enterprise level reporting solution for merchandise, operations, and loss prevention reporting.  EPM offers an array of reporting options and delivery mechanisms to satisfy all user types, whether store managers or executive leadership. Pinnacle completed the development of an interface between EPM and Gilbarco’s Passport POS via the PCATS NAXML standards, expanding the scope of retailers that can now take advantage of Pinnacle’s powerful BI solution.

“We are pleased with this completed work, as it significantly expands the group of potential marketers that can take advantage of EPM,” says Jane Sinn Gabriel, retail solutions manager at The Pinnacle Corporation. “Newer EPM clients are amazed with the flexibility of reporting options EPM provides, and clients that have been on the platform for some time continue to reap new benefits as they harvest its undiscovered horsepower.”

Pinnacle also recently completed the EPM interface to VeriFone’s Sapphire POS earlier this year, which is now in production; Pinnacle will continue to add support for additional POS platforms.

About Pinnacle
The Pinnacle Corporation is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

About EPM™
Enterprise Performance Management™ (EPM) is business intelligence at its best. This modular set of tools collects and analyzes store data quickly and accurately showing trends and exceptions to make decisions fast. Critical data can be accessed in near real-time on web-enabled devices in the home office or while the user travels. EPM puts you in control of your business at an affordable price.

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205

ARLINGTON, Texas, March 13, 2012 – The Pinnacle Corporation (Pinnacle) announced today the latest release of its Dispatcher Workstation™ solution, the company’s browser-based, real-time tank inventory monitoring and predictive analysis solution designed for fuel buyers and dispatchers.

Pinnacle’s Dispatcher Workstation (DWS) monitors and displays multi-site fuel inventory information graphically and in real-time, enabling on-the-go operators to quickly and accurately assess fuel inventories and respond to immediate dispatch and inventory needs.  With its predictive analysis tools and algorithms, Dispatcher Workstation provides operators with gallon per hour (GPH) depletion rates and product run out (PRO) timeframes, forecasting when inventory will be exhausted.

Dispatcher Workstation minimizes costly dispatcher errors resulting in over-stocking fuel tanks with excessive inventory.  With the ability to quickly determine when locations really require replenishment and confirm in real-time when fuel loads have been delivered, DWS facilitates a “just-in-time” fuel inventory management model.

The latest release of Pinnacle’s Dispatcher Workstation adds mobile monitoring and alert capabilities for operators on-the-go. This release also allows a Pinnacle-hosted SaaS implementation model for operators who don’t have or desire the IT infrastructure required to reap the benefits from the DWS solution.

With the mobility of Dispatcher Workstation, working effectively outside of the office just became a little easier. “Real-time information is the key to accomplishing a true just-in-time fuel inventory management program,” says Brian Reynolds, Director of Fuel Solutions at Pinnacle, “fuel price volatility is here to stay and most operators are more dependent than ever on split load delivery capabilities.  DWS assists dispatchers and fuel buyers in making more informed delivery decisions, and now does so from the convenience of their mobile device.”

About Pinnacle

The Pinnacle Corporation is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

Contact Information:

Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205

ARLINGTON, Texas, March 5, 2012 – The Pinnacle Corporation (Pinnacle) announced today the promotion of Drew Mize to Chief Operating Officer.  In his new role, Mize will be responsible for Product Management, Marketing, Client Services, Development, and Information Technology.

Mize joined the organization in 2005 as Vice President of Retail Solutions, and most recently served as Vice President of Product Management and Marketing.  In his new role, he has additional responsibilities covering the Client Services, Development, and IT aspects of the company’s daily operations.

Bob Johnson, Pinnacle’s President/CEO states, “I’m pleased for us to be recognizing in this way, the important contributions Drew has made at Pinnacle over the past 7 years. Adding the position of COO to the company executive structure is consistent with our strategic objectives and positions us well for our future growth. ”

Pinnacle is also pleased to welcome the following recent new hires to the Pinnacle team:

• Jim Adams, Client Support Representative
• Yiraine Colon, Accounting Assistant
• Jason Harmolin, Inside Sales Team Lead
• Troy Jones, Developer II POS Payments
• Randy Kuykendall, Developer II POS Payments
• Kristen Riley, Developer II POS Payments
• Heather Smith, Graphic Artist/Marketing Coordinator

About Pinnacle
The Pinnacle Corporation is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Founded in Arlington, TX in 1990 with its corporate headquarters located in downtown Arlington, Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

Contact Information:

Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205