CITGO Expands Loyalty Bucks Program With Pinnacle’s Loyalink (CSP Daily)

May 16, 2012

HOUSTON — CITGO has approved The Pinnacle Corp.’s Loyalink loyalty platform as a new offering within CITGO’s Loyalty Bucks program.Announced in February 2012, CITGO launched its new Loyalty Bucks program (see Related Content below for previous CSP Daily News coverage) and partnered with a small group of loyalty solution and service providers to work with branded retailers in setting up successful independent loyalty programs.