ARLINGTON, Texas, May 15, 2012 – The Pinnacle Corporation (Pinnacle) announced today that its Loyalink® loyalty platform has been approved as a new offering within CITGO’s Loyalty Bucks program.

Announced in February 2012, CITGO launched its new Loyalty Bucks program and partnered with a small group of loyalty solution and service providers to work with branded retailers in setting up successful independent loyalty programs. As part of the Loyalty Bucks program, CITGO contributes up to $2,000 per location toward the technology and service costs to implement the program. Pinnacle’s Loyalink loyalty solution has since been added to the Loyalty Bucks program and also qualifies for the CITGO contribution incentives.

“We are pleased to be included as part of the new CITGO loyalty program”, said Drew Mize, chief operating officer at Pinnacle. “CITGO has developed a compelling program that will offset a significant majority of costs that a retailer would typically incur to implement a successful loyalty offering, and provides the service expertise to ensure ongoing success.  We’ve been providing a strong POS platform with Pinnacle Palm™ to CITGO branded retailers for nearly 15 years; this offering extends that solution by expanding the platform with a fully integrated loyalty system.”

About Pinnacle
The Pinnacle Corporation is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

About CITGO
CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by PDV America, Inc., an indirect wholly owned subsidiary of Petróleos de Venezuela, S.A., the national oil company of the Bolivarian Republic of Venezuela.

About Pinnacle Loyalink®
Pinnacle’s customer rewards solution, Loyalink®, lets you create customized programs that work for your organization and customer base, enabling you to build customer loyalty and increase store profits. The program features span an extensive array of options, including fuel and merchandise discounts, rewards for frequent visitors or high spenders, and ongoing points accumulation. Empower your marketing team with this elegant and feature-rich loyalty application.

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205

ARLINGTON, Texas, May 9, 2012– The Pinnacle Corporation (Pinnacle) announced today the launch of its new Handheld Inventory Management™ solutions as part of the Manager Workstation™ product line. Handheld Inventory Management provides the tools needed for store managers to quickly and accurately count, review, and post merchandise inventory quantities, receive merchandise, and verify prices, all from the convenience of a handheld mobile device.

Maintaining accurate inventories is a critical part of the c-store business that requires software applications and devices capable of providing the tools to do just that. Pinnacle’s Handheld Inventory Management solutions work alongside of your store managers on the store floor, providing the tools your store managers and audit crews need to review and control inventory levels. The solution suite includes applications to receive and transfer merchandise inventory, perform item counts for cycle counts or entire-store audits, create purchase orders, verify prices, note price book discrepancies and record out of stocks.

The launch of the mobile Handheld Inventory Management solutions introduces a new Pinnacle strategic partnership with 2B Solutions Inc., a company who specializes in providing mobile applications that include a complete line of inventory and store management solutions for retailers and warehouses.

“Pinnacle understands that maintaining the optimal level of inventory at each store is critical for growing revenue, increasing customer satisfaction, and reducing operating costs,” says Melissa Fox Hadley, retail solutions manager at The Pinnacle Corporation. “We are pleased to announce the launch of our new mobile Handheld Inventory Management solutions and are excited about the client feedback we’ve already received as companies begin to implement and realize the benefits of these new solutions.”

Pinnacle’s Retail C-Store Solution Suite provides an extensive and exhaustive set of features to control inventories. The Handheld Inventory Management solutions provide an extension of those features onto the store floor, where managers can analyze current inventory status and current/potential inventory or pricing issues that may need to be addressed.

About Pinnacle
The Pinnacle Corporation is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

About 2B Solutions
2B Solutions Inc. specializes in Microsoft Dynamics Customer Relationship Management (CRM) and enterprise mobile  applications to help organizations track and manage critical processes from anywhere with direct  integrating with various back end systems.  Our custom mobile applications include 2B-Inventory, a complete mobile inventory and store management application for retailers and warehouses.  2B Solutions also has developed mobile applications for mobile sales, asset tracking and event attendee tracking.

Dynamics CRM solutions include deployment and customizations for businesses of all sizes in industries of finance, health services, education, retail, distribution, warehousing and government.  2B Solutions has also developed a custom system for warehouse and inventory management based on the CRM platform.

2B Solutions is a certified Microsoft Partner with competencies in Microsoft Mobility Solutions, Microsoft Business Solutions, Customer Relationship Management, and ISV/Software Solutions.

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205

ARLINGTON, Texas, May 4, 2012 – The Pinnacle Corporation (Pinnacle) announced today it has completed, and Phillips66 has approved for release, its Palm POS™ interface for Conoco, Phillips 66 and 76 branded locations.

As a replacement to the legacy CPNI5 payment host, the NTS host provides increased data security measures for payment transactions and will enable Conoco, Phillips 66 and 76 branded marketers to take advantage of additional features and benefits that will improve their bottom line.

As part of the overall efforts, Pinnacle’s Phillips 66 NTS interface has passed the PA-DSS v2.0 guidelines as defined by the PCI Security Standards Council (PCI SSC), and is listed as Palm POS – Conoco Phillips v10.0 on the PCI SSC website www.pcisecuritystandards.org. Pinnacle Palm POS with the NTS interface has been approved for installation at Conoco, Phillips 66 and 76 branded retailer sites supported by the NTS payment network.

“We are excited to have completed the migration from the legacy CPNI5 network to NTS,” says Denise Lewis, retail solutions manager at The Pinnacle Corporation. “Completion of this project enables Pinnacle to continually add incremental value to our current and prospective Palm POS clients that are looking for a POS platform supporting the latest market features and programs, in combination with the brand flags they fly.”

About Pinnacle
The Pinnacle Corporation is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

About Pinnacle Palm™ POS
Pinnacle’s Palm POS™ is specifically designed for the petroleum convenience store industry. Pinnacle understands that retailers need security without giving up flexibility and reliability. Palm POS is highly configurable and provides the flexibility to work within any infrastructure and with a variety of peripherals. Palm POS also provides the security to comply with PCI requirements and protect consumer data, as well as the Reliability demanded by the c-store environment. When combined with Pinnacle’s loyalty solutions and business intelligence tools, Palm POS will become the most powerful resource in your c-store.

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205

ARLINGTON, Texas, May 2, 2012 – The Pinnacle Corporation (Pinnacle) announced today the completion and availability of an interface between its EPM™ business intelligence platform and Gilbarco’s Passport POS.

In use by a majority of Pinnacle Palm POS™ clients as early as 2005, Pinnacle’s EPM (Enterprise Performance Management) business intelligence platform has been providing retailers with a real-time, browser-based, centralized database, enterprise level reporting solution for merchandise, operations, and loss prevention reporting.  EPM offers an array of reporting options and delivery mechanisms to satisfy all user types, whether store managers or executive leadership. Pinnacle completed the development of an interface between EPM and Gilbarco’s Passport POS via the PCATS NAXML standards, expanding the scope of retailers that can now take advantage of Pinnacle’s powerful BI solution.

“We are pleased with this completed work, as it significantly expands the group of potential marketers that can take advantage of EPM,” says Jane Sinn Gabriel, retail solutions manager at The Pinnacle Corporation. “Newer EPM clients are amazed with the flexibility of reporting options EPM provides, and clients that have been on the platform for some time continue to reap new benefits as they harvest its undiscovered horsepower.”

Pinnacle also recently completed the EPM interface to VeriFone’s Sapphire POS earlier this year, which is now in production; Pinnacle will continue to add support for additional POS platforms.

About Pinnacle
The Pinnacle Corporation is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

About EPM™
Enterprise Performance Management™ (EPM) is business intelligence at its best. This modular set of tools collects and analyzes store data quickly and accurately showing trends and exceptions to make decisions fast. Critical data can be accessed in near real-time on web-enabled devices in the home office or while the user travels. EPM puts you in control of your business at an affordable price.

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205