ARLINGTON, Texas (April 29, 2013) – The Pinnacle Corporation (Pinnacle) and National Payment Card Association (NPCA) announced today the launch of a new mobile payments solution for convenience petroleum retailers using Pinnacle’s Palm POS™.

The new mobile payments solution provides retailers with a mobile app customized with their branding, that offers consumers a method of tendering fuel or merchandise purchases without having to use a payment card and employs a simple authorization code strategy. The solution extends a 6 year partnership between Pinnacle and NPCA that provides retailers with a consumer based ACH payment option to battle the significant costs of traditional card processing fees, allowing retailers to pass those savings on to the consumer and still add more dollars to the retailer’s bottom line.

The mobile solution technology requires no cardholder data to be passed across the network, which makes the solution very secure and out of scope for PCI or data security best practices. The solution requires no changes to retailers’ existing network infrastructure. NPCA offers retailers iOS and Android versions of the mobile application to capture the majority of consumer devices.

“We look forward to continuing to add value to our existing GoBlue ACH payment program, by deploying a mobile payment solution that is more  convenient and secure than traditional payment options,” says Jeannie Amerson, Advertising & Loyalty Manager of Flash Foods. “Our goal here at Flash Foods is to continue to improve the shopping and payment experience for our customers. Mobile payments are the first step in promoting our new Flash Foods app. In addition to payment solutions, the app will allow us the opportunity to incentivize our customers to use their smartphones with customized rewards utilizing our Rewards in a Flash loyalty program.”

“We are very excited about the launch of our mobile payments strategy, leveraging our existing and successful partnership with NPCA of many years and their portfolio of intellectual property,”  says Drew Mize, Pinnacle COO.  “By providing a solution that’s out of scope for PCI, is based on the foundation of standards that is being evaluated by PCATS, and designed to support both outside and inside payments this solution has potential for rapid deployment by any retailer using Palm POS. “

About Pinnacle
The Pinnacle Corporation is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

About Pinnacle Palm™ POS
Pinnacle’s Palm POS™ is specifically designed for the petroleum convenience store industry. Pinnacle understands that retailers need security without giving up flexibility and reliability. Palm POS is highly configurable and provides the flexibility to work within any infrastructure and with a variety of peripherals. Palm POS also provides the security to comply with PCI requirements and protect consumer data, as well as the reliability demanded by the c-store environment. When combined with Pinnacle’s loyalty solutions and business intelligence tools, Palm POS will become the most powerful resource in your c-store.

About National Payment Card Association
National Payment Card Association (NPCA) www.nationalpaymentcard.com , based in Coconut Creek, Florida, is an innovative developer and marketer of PIN based debit  card and mobile payment solutions utilizing the Automated Clearing House (ACH).  NPCA is a member of the EFT Network, which is a part of the Electronic Check Council of the National Automated Clearing House Association (NACHA), the rule-making body for all electronic funds transfers made through ACH.

About Flash Foods
Flash Foods (www.flashfoods.com) is headquartered in Waycross, Georgia, and operates a chain of 172 convenience stores in Georgia and Northern Florida. A Pinnacle client since 1996, Flash Foods utilizes an enterprise-wide suite of Pinnacle solutions. The Jones Company is the holding company for Flash Foods. It also owns Fuel South, Inc., Distribution South, and Walker Jones Dealership.

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205

ARLINGTON, Texas (March 26, 2013) – The Pinnacle Corporation (Pinnacle) today announced the completion of a new Palm POS™ integration to the Heartland Payment Systems (NYSE: HPY) payments processing host, providing yet another payments processing option for non-branded, convenience petroleum retailers.

“We’re excited to add Heartland Payment Systems, one of the nation’s largest payments processors, to our list of non-branded payments processing providers supported by Palm,” says Denise Lewis, POS and payments product manager at The Pinnacle Corporation.  “Heartland has been an integral Pinnacle partner for nearly 15 years as the payments processor for some of our branded host interfaces.  The completion of this new interface broadens the options for our non-branded clients.”

Pinnacle’s interface to the Heartland Payment Systems host is based on the 8583 industry standard specification which supports transaction messages between POS systems and a payment processing host, allowing for easier expansion of the interface in the future as the industry introduces new payments mandates (e.g. EMV).  The interface has been certified by Heartland for field installation.

“Having the Palm POS and Pinnacle’s suite of offerings available to our non-branded petroleum/c-store clients further enhances the services and support we provide,” says Bill McCollough, Heartland’s executive director of petroleum.  “As an experienced petroleum processor that developed one of the first electronic transactions at the pump, this certification is another step in our continued expansion as one of the leaders in the petroleum/C-store industry, where Heartland serves more than 49,000 c-stores with a variety of solutions and data security.”

About Pinnacle
The Pinnacle Corporation is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

About Pinnacle Palm™ POS
Pinnacle’s Palm POS™ is specifically designed for the petroleum convenience store industry. Pinnacle understands that retailers need security without giving up flexibility and reliability. Palm POS is highly configurable and provides the flexibility to work within any infrastructure and with a variety of peripherals. Palm POS also provides the security to comply with PCI requirements and protect consumer data, as well as the reliability demanded by the c-store environment. When combined with Pinnacle’s loyalty solutions and business intelligence tools, Palm POS will become the most powerful resource in your c-store. 

About Heartland Payment Systems
Heartland Payment Systems, Inc. (NYSE: HPY), the fifth largest payments processor in the United States, delivers credit/debit/prepaid card processing, mobile commerce, eCommerce, marketing solutions, security technology, payroll solutions, and related business solutions and services to more than 250,000 business and educational locations nationwide. A FORTUNE 1000 company, Heartland is the founding supporter of The Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices.  Heartland also established The Sales Professional Bill of Rights to advocate for the rights of sales professionals everywhere. More detailed information can be found by visiting HeartlandPaymentSystems.com, Heartlandpaymentsystems.com/Blog or following the company on Twitter @HeartlandHPY and Facebook at facebook.com/HeartlandHPY.

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205

ARLINGTON, Texas – March 21, 2013 – The Pinnacle Corporation (Pinnacle) announced today a new POS interface to Gilbarco’s Impulse™, powered by  Odysii, providing powerful suggestive selling opportunities for Pinnacle’s Palm POS™.

The new feature is based on real time transaction data sent by Palm POS to the Odysii host while the cashier rings items to the consumer’s ticket.  Based on specific items added to the ticket, the system then sends targeted promotional messaging to the customer suggesting additional items on a graphic-rich customer facing display, and can reinforce the sales opportunity with cashier-facing messages on a separate cashier facing display.

“Impulse is a great fit for the c-store market.” says Denise Lewis, POS and payments product manager at The Pinnacle Corporation.  “Our c-store customers are very interested in using suggestive selling in order to increase store sales and Impulse provides a great system for doing that. The system uses the transaction data from our Palm POS to generate relevant promotional messages to the consumer on-the-fly during the transaction and deliver the messages on a visible touchscreen at the check-out counter.”

“We are very pleased to have the interface to Pinnacle’s Palm,” says Elad Halperin, VP of Global Marketing for Odysii. “Impulse is designed to help retailers maximize each and every customer interaction. Our mission is to help retailers increase same store sales while delivering an engaging customer experience.  We are excited to be able to offer Impulse to the large customer base using Palm.”

About Palm POS
Pinnacle’s award winning Palm POS™ is the fastest, most robust touch screen point of sale in the market. Designed and developed specifically for the convenience petroleum industry, Palm’s touch screen interface and modular flexibility will ensure your operations are smooth and consumers get the service they demand.

About Pinnacle
The Pinnacle Corporation provides leading edge automation technology to the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

About Odysii
Founded in 2004, Woburn, Mass.-based Odysii is a global provider of marketing intelligence software solutions for one-on-one marketing and suggestive selling at the point-of-purchase. Its software-as-a-service (SaaS)-based solution has delivered targeted selling for retailers such as HEB, Mapco Express, Benavidas Drug Stores and more.

Contact Information:
Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205

ARLINGTON, Texas – February 26, 2013 – The Pinnacle Corporation (Pinnacle) announced today the official launch of a new company logo. The new logo brings together the Pinnacle name and recognizably stylized “P,” along with three mechanical gears, which symbolize a cohesive automation technology offering.

“We are excited to bring a more modern feel to our company logo,” said Rosemary Waldrip, Pinnacle’s marketing manager. “Pinnacle has evolved substantially since its inception as a manager workstation provider nearly 25 years ago. With a full set of solutions that now span the range of automation needs for c-store retailers and petroleum marketers, we felt it was time for our logo to reflect the growth of the brand, and the company’s vision going forward.”

The previous logo has served the company for more than a decade. During that period, Pinnacle has expanded the depth and breadth of its solutions, and increased its value and relevance to its customers by addressing the operational issues that most directly affect c-store retailers’ and petroleum marketers’ bottom line. Today, Pinnacle provides more automation solutions than any other single supplier in the industry, enabling organizations to increase efficiency across the entire enterprise.

About Pinnacle

The Pinnacle Corporation provides leading edge automation technology to the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

Contact Information:

Rosemary Waldrip
The Pinnacle Corporation
1-800-366-1173, extension 205