Pinnacle in the News

Pinnacle Launches Expanded E-Learning Center

Arlington, Texas – The Pinnacle Corporation (Pinnacle) announces the expansion of the Pinnacle Learning Center (PLC), an education portal for Pinnacle clients. This portal, located at http://elearning.pinncorp.com, replaced the existing Client Services product area of Pinncorp.com, and now includes an additional array of user features and benefits.

The enhanced Pinnacle Learning Center provides access to resources such as online help and Palm, Credit Network, and Loyalty documentation, along with software downloads. Access all the most current information and resources to ensure you are taking full advantage of all the features of your Pinnacle products and solutions.

In addition to our educational portal, we also offer our clients a comprehensive training opportunity at our facilities in Arlington, which prepares clients for a given product in a conference room setting. Through experience, we find the Arlington-based classes to be the most effective for assimilating clients into their desired products. Clients have the opportunity to meet client support personnel among other Pinnacle employees, helping to cement beneficial working relationships.

According to Jim Walther, Manager, Training and Documentation, the Pinnacle Learning Center site allows clients to access documentation and software more easily. Additionally, “our new enhancements allow clients to enroll in training classes on their own. They can also see past classes and exercises and even print or reprint certificates of completion.”

One of the most significant attributes that sets Pinnacle apart from the rest is our relationship with our clients. Our mutual collaboration doesn’t end when our software is installed, it is just beginning. We want our customers to be the most successful they can be and that means support and communication – in short, a partnership.

About Pinnacle Corporation:

The Pinnacle Corporation (Pinnacle) provides leading-edge point of sale, loyalty, and both corporate and consumer facing mobile technology to the rapidly evolving convenience store industries.

Pinnacle delivers products that drive traffic and increase profits, while helping retailers retain consumer loyalty and enhancing labor efficiency. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to improve their store operations and extend the brand of retailers through the ever-increasing mobile landscape.

Pinnacle Announces Promotion of Tracie Nall

Arlington, Texas – The Pinnacle Corporation (Pinnacle), the leader in point of sale, mobile, and loyalty technology, announces the promotion of Tracie Nall to Vice President of Business Development.

Originally from Pilot Mountain, NC, Tracie started in the convenience store industry while working for a retailer, WilcoHess LLC. Throughout her 12+ years with WilcoHess, Tracie worked in various departments, from Store Accounting to Information Systems, all while completing her MS-CIS from the University of Phoenix. In 2004, Tracie joined The Pinnacle Corporation as Client Services, transitioning in 2006 to Professional Services Account Manager responsible for managing Pinnacle suite implementation.

In 2013, Tracie became a Pinnacle Pre-Sales Engineer, delivering customized, dynamic presentations to prospective clients. With her new position as Vice President of Business Development, Tracie expands on her years of experience to provide potential clients the industry expertise needed to help them grow their business.

“I have learned a tremendous amount regarding the industry, and look forward to many more years with the organization,” says Tracie.  In her free time, she enjoys traveling and spending time with her husband and daughter.  

About The Pinnacle Corporation:

The Pinnacle Corporation (Pinnacle) provides leading-edge point of sale, loyalty, and both corporate and consumer-facing mobile technology to the rapidly evolving convenience store industries.

Pinnacle delivers products that drive traffic and increase profits, while helping retailers retain consumer loyalty and enhancing labor efficiency. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to improve their store operations and extend the brand of retailers through the ever-increasing mobile landscape.

Inside Perspective: A letter from Bob Johnson

Greetings!  2017 has arrived and with it, many exciting new challenges and opportunities for the convenience store industry. We witnessed the inauguration of a new President of the United States and a new administration that through regulation and legislation, will shape the nature of our business and how we operate. We have seen OPEC and other oil rich countries work to stem the sharp decline in oil prices by slowing production- which in turn stimulates our domestic oil production and renewed shale development. Labor issues and a push for more manufacturing stateside has ushered in a modern ‘Made In America’ rebirth.

We witnessed advances in technology and communication that change the way we interact with each other, retailers and the outside world. Amazon’s Alexa and Google Home have brought personal  AI into our homes as assistants, schedulers, encyclopedias and more. Uber, Lyft and other ride-sharing apps have not only made commuting cash-less and with the ease of a swipe of the finger; but have also incorporated food delivery, errand-running and now self-driving cars. Following the mobile trend, mobile apps and their integration into our daily lives continues to expand: direction app Waze can navigate through traffic snarls, streaming music apps like Spotify and Pandora have eliminated cd libraries while also using listener algorithms to determine which playlists you would prefer, Netflix and Amazon have gone beyond streaming video and original content to provide saved downloads and honed suggestions for niche audiences based on user behavior. Technology is relentlessly marching on! And Pinnacle must also.

At the start of 2017, we streamlined our product line through a partnership with PDI to allow us to focus all our energies on our Point of Sale, Loyalty and our new Affiniti Mobile solutions – ensuring we can bring you cutting edge technology and software that responds to these ever changing trends in the marketplace. We were the first to market with a complete EMV certification and we’re still out front, helping our clients meet their regulatory requirements. Our Palm POS still leads the pack for integrations to loyalty programs, payment processing and back-office solutions- while our own Loyalty suite gives our clients the flexibility and branding needed to drive traffic from competitors.  With the release of our Affiniti Mobile App platform, Pinnacle is providing retailers with an evolving platform to easily build out a branded consumer facing app- and related back office corporate app- we have kept our clients competitive and ready for the next stages in the evolution of convenience store marketing and loyalty.

We are continuously looking to new ways we can help our clients grow and profit.  Our commitment to our clients success has never been stronger than today. We have and will continue to meet with our client Advisory Council, attend industry events and trade shows, and participate in leadership organizations to refine our view of how best to serve our clients and be responsive to their needs. We hope to see you at an upcoming event but if you can’t wait until then to improve your business please give me a call!

All the Best,

Bob Johnson
Pinnacle Corp., President & CEO

Pinnacle Announces Promotion of Jerome Sedelmeyer

Arlington, Texas – The Pinnacle Corporation (Pinnacle), the leader in point of sale, mobile, and loyalty technology, announces the promotion of Jerome Sedelmeyer to Vice President of Business Development.

Jerome joined Pinnacle in 2010 and has extensive experience and knowledge around foodservice, petroleum POS systems, and Loyalty solutions and processes.  Prior to Pinnacle, he held management positions with Marriott, Micros (now Oracle), Tokheim MSI (now Wayne a Dover company), and CMi Solutions, and has both marketing and accounting degrees from Bloomsburg University.

Jerome’s mission is to serve clients by helping them achieve vision and goals, building collaborative partnerships across their enterprise, delivering best-fit products and services, and strategically building processes and optimized systems to drive predictable results.

About The Pinnacle Corporation:

The Pinnacle Corporation (Pinnacle) provides leading-edge point of sale, loyalty, and both corporate and consumer-facing mobile technology to the rapidly evolving convenience store industries.

Pinnacle delivers products that drive traffic and increase profits, while helping retailers retain consumer loyalty and enhancing labor efficiency. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to improve their store operations and extend the brand of retailers through the ever-increasing mobile landscape.

Inside drew’s perspective: A letter from the president

Drew

Dear Readers,

Just a few weeks have passed since we attended the 2016 NACS Show in Atlanta, and what a show it was.  NACS’ largest Atlanta based show attendance in history, topping over 8,200 retailer attendees.  Thanks to all of you that took some time to come by the Pinnacle booth for a visit, I always enjoy connecting face-to-face with clients and having the opportunity to personally thank you for your continued business.

Speaking of the NACS Show, we were very pleased with the significant and positive response to our newly launched Affiniti Mobile™ consumer and corporate facing mobile solutions.  Be sure to visit our website, or of course reach out to us here at Pinnacle for more information about how we can better connect you with new and prospective consumers.

Have a great November!

Drew Mize
Pinnacle Corp., President

Inside Drew’s Perspective: A letter from the president

DrewDear Readers,

This letter comes between our two largest events of the year.  Thanks to the fantastic support by our attending clients and sponsoring partners, we finished off September with our largest Pinnacle Summit ever.  Complete with 36 educational sessions, great general session speakers and content, the partner showcase, ample opportunities for peer networking and fun evening activities, Pinnacle Summit 2016 goes down in history as not only our largest but also our most successful annual client conference.  We received overwhelming positive comments on the modified format and content throughout the event- thank you to all that attended!

In just over a week we will be at the second of our two largest events for the year, the 2016 NACS Show in Atlanta, Georgia.  Please make a point to stop by the booth (#3931) for a visit and see WHAT’S NEW at Pinnacle.  Among new and enhanced technologies we will be showing off will be our just released consumer facing mobile platform, providing retailers with customized apps designed to attract, retain, and increase consumer visits and spend.

See you in Atlanta!

Drew Mize
Pinnacle Corp., President

Inside Drew’s Perspective: A Letter from the President

DrewDear Readers,

With Labor Day behind us, so ends the Summer season and everyone is shaking off the last remaining remnants of Summer vacations.  For some, our kids are back in school; all of us return to more of a normal state and get ready for the Holiday season which will be here before we know it.

Less than one week away, comes Pinnacle Summit 2016; by far our biggest event of the year.  As in previous years our attendance will surpass the prior year, and we have a fantastic lineup in store for clients and partners alike.  Butch Egan from Western Oil will kick things off as our Summit master of ceremonies, followed immediately by our award winning opening keynote speaker Shep Hyken, New York Times and Wall Street Journal best-selling business author of hundreds of publications.  This year’s Summit includes an array of powerful client speakers, industry experts, 4 separate tracks of breakout sessions, and we will of course have a little fun after the long days of education, networking, and sharing with others.

For those of you already registered for Pinnacle Summit, see you in Frisco soon!  If you’re reading this newsletter and have not, however, there is still time and we would really like to see you there.

Safe travels,

Drew Mize
Pinnacle Corp., President

Inside Drew’s Perspective: A Letter From The President

DrewDear Readers,

With August comes the tail third of the 2016 driving season and what a season it’s been for retailers, the lowest July gas prices in over a decade producing strong margins both outside and in.

As we approach September, our teams are diligently working on the finishing touches for Pinnacle Summit 2016.  This event gets bigger and better every year, and we have already exceeded last year’s registration numbers.  The agenda is full of great educational and best practice opportunities, and we have a strong lineup of general session content.  We look forward to hearing from our award winning keynote speaker, Shep Hyken, a New York Times Best Selling Author and speaker who has presented programs for Fortune 100 companies including American Airlines, Anheuser-Busch, American Express, and more.  What an event it will be, don’t miss out.

Look forward to seeing you next month in Frisco!  Have a great August.

Drew Mize
Pinnacle Corp., President

Inside Drew’s Perspective: A Letter from the President

DrewDear Readers,

Summer in full swing brings driving season and the busiest time of year for your business.  The timing of positive retail fuel margin trends during the past 4 weeks is helpful to the bottom line, but those inside margins are equally as important during a time when family full vehicles are stocking up on snacks along their trips.  We turn our attention this month towards optimizing snacks, beverages and fuel inventories and margins.

Be on the lookout for our weekly blog.  Learn about ways to increase profits with mix n’ match programs and customer loyalty incentives, and optimize the snack category with item level inventory management and computer assisted ordering.  Discover new ways to improve labor efficiencies, while limiting shrink with real time inventory data.

Coming your way next month will be our next issue of The Perspective, Pinnacle’s comprehensive publication filled with the latest Pinnacle updates and industry news.  In that issue will be a focus towards the challenges and opportunities with tobacco inventories, and ways Pinnacle clients have adapted to tight profit margins in this category to maintain and improve the bottom line.

If your company hasn’t registered for Pinnacle Summit 2016 yet, be sure to follow the links within.  Have a great July!

Drew Mize
Pinnacle Corp, President

Inside Drew’s Perspective: A Letter from the President

DrewDear Readers,

Welcome to the June edition of Inside Perspective, our monthly client newsletter to keep you in-the-know on industry events, trends, and Pinnacle updates.

This month we turn our focus towards our annual client conference, Pinnacle Summit, now just over 4 months away.  I look forward to our 2016 Master of Ceremonies, Butch Egan from Western Oil, kicking off this year’s event and leading us through a jam-packed two and a half days of education, training, networking, and, a bit of fun.

For our clients, there is certainly no greater return on so little an investment than Pinnacle Summit.  This event offers an unmatched opportunity for you to get education and training on the best use of your Pinnacle business solutions, interact with peers, visit with our staff and key partners, and perhaps most important, gain insights into industry trends and how best to leverage Pinnacle solutions to capitalize on those trends.  The majority of sessions are led by clients; where you will learn from our best users and take away real information and actions to apply to your business.  I firmly believe there exists a causal correlation between clients that repeatedly attend Pinnacle Summit every year and their level of satisfaction and success with Pinnacle solutions. Sign your team up today before early-bird registration ends for increased savings.

As always, thank you for your continued business and confidence in Pinnacle to help make your business better.

Drew Mize
Pinnacle Corp, President