Pinnacle Attends NACS Industry Update Luncheon

February 1st and 3rd, 2017 –  As a Hunter Club member, The Pinnacle Corporation (Pinnacle) attended the NACS Industry Update Luncheons in San Antonio and Houston, Texas, last week. These events provide Pinnacle the industry insights and professional collaboration opportunities that help us anticipate the needs of convenience store retailers.

Led by NACS President and CEO, Henry Armour, attendees learned vital information on important legislative and regulatory issues, data analysis broken out by region and planned initiatives for the coming year. Pinnacle was also able to connect with retailers and vendors in a more intimate setting to learn more about how these challenges and opportunities affect them and their companies.

Leading topics of interest focused on data and payment security, and labor issues including training, efficiency and retention. “NACS presented relevant and detailed data in a way that allowed vendors and retailers to make important decisions for 2017 with the most comprehensive information,” says Adam Mitchell, Marketing Manager at Pinnacle.

Discussions on the continued development and pending deadlines for EMV, anti-skimming and fraud prevention, and emerging payment channels such as Mobile Pay allows Pinnacle to keep our Multi-Site SkimDefend Mobile App, Point-to-Point encryption research and Affiniti Mobile Pay systems ready to meet the needs of retailers now and in the future. A focus on staffing efficiency and labor-saving technology informs how we continue to enhance our Palm POS, making it the most user-friendly point of sale on the market.

Pinnacle’s continued relationship with NACS and other vital industry organizations not only molds our software strategies in the near future, but cements the collaborative perspective we have with regards to partner and client participation in enhancing our technology solutions.

About Pinnacle Corporation:

The Pinnacle Corporation (Pinnacle) provides leading-edge point of sale, loyalty, and both corporate and consumer-facing mobile technology to the rapidly evolving convenience store industries.

Pinnacle delivers products that drive traffic and increase profits, while helping retailers retain consumer loyalty and enhancing labor efficiency. Nationwide, Pinnacle’s products and services are used daily in thousands of convenience outlets to improve their store operations and extend the brand of retailers through the ever-increasing mobile landscape.

Inside drew’s perspective: A letter from the president


Dear Readers,

Just a few weeks have passed since we attended the 2016 NACS Show in Atlanta, and what a show it was.  NACS’ largest Atlanta based show attendance in history, topping over 8,200 retailer attendees.  Thanks to all of you that took some time to come by the Pinnacle booth for a visit, I always enjoy connecting face-to-face with clients and having the opportunity to personally thank you for your continued business.

Speaking of the NACS Show, we were very pleased with the significant and positive response to our newly launched Affiniti Mobile™ consumer and corporate facing mobile solutions.  Be sure to visit our website, or of course reach out to us here at Pinnacle for more information about how we can better connect you with new and prospective consumers.

Have a great November!

Drew Mize
Pinnacle Corp., President

Inside Drew’s Perspective: A letter from the president

DrewDear Readers,

This letter comes between our two largest events of the year.  Thanks to the fantastic support by our attending clients and sponsoring partners, we finished off September with our largest Pinnacle Summit ever.  Complete with 36 educational sessions, great general session speakers and content, the partner showcase, ample opportunities for peer networking and fun evening activities, Pinnacle Summit 2016 goes down in history as not only our largest but also our most successful annual client conference.  We received overwhelming positive comments on the modified format and content throughout the event- thank you to all that attended!

In just over a week we will be at the second of our two largest events for the year, the 2016 NACS Show in Atlanta, Georgia.  Please make a point to stop by the booth (#3931) for a visit and see WHAT’S NEW at Pinnacle.  Among new and enhanced technologies we will be showing off will be our just released consumer facing mobile platform, providing retailers with customized apps designed to attract, retain, and increase consumer visits and spend.

See you in Atlanta!

Drew Mize
Pinnacle Corp., President