Arlington, Texas, June 28, 2023 – The Pinnacle Corporation (www.pinncorp.com), the leader in cloud
platform products, including point-of-sale, self-checkout, and loyalty shopper engagement solutions for
retail convenience stores, announced today that it has achieved certification with its Affiniti Cloud POS
Solutions to offer TruAge® (www.mytruage.org).

TruAge® is an innovative, universally accepted age-verification system that makes it more accurate to
verify an adult customer’s age when purchasing age-restricted products, and at the same time makes
identity theft difficult. The age-verification program is free to retailers, consumers and point-of-sale
(POS) providers to ensure accessibility and support the program’s wide adoption.

Pinnacle’s Affiniti is the first cloud solution to complete this certification. The Affiniti Cloud Platform
(www.affiniti.cloud) offers a complete range of POS offerings, including: a front counter POS attended
checkout with proven Pinnacle EPS technology, self-checkout, including cash management through the
same EPS technology, in-store kiosk food ordering with optional cash and electronic payment, and
mobile ordering with wallet payment.

“This announcement significantly expands the potential reach of TruAge® within the convenience store
channel for companies of all sizes and sends the message that we are serious about transforming the
age-verification process while also keeping adult products out of underage hands–and so are the
industry’s leading brands like Pinnacle,” said Kyle McKeen, CEO of TruAge®.

The completion of the TruAge® integration offers retailers the capability of scanning not only driver’s
licenses, but also digital IDs. With the TruAge® app, launching in early 2024, on a mobile device,
customers will be able to present a QR code at the point of sale, representing a digital age verification,
while also displaying a picture for the cashier to verify.

“We completed the initial integration of our Affiniti Cloud POS Solutions with TruAge® in 2021,” said
Peter Steele, VP of R&D at Pinnacle, “and now with the additional integration to include QR code scans,
we’re excited to offer our Affiniti Cloud customers this additional functionality to securely verify their
age-restricted products.”

About TruAge®

TruAge® is a universally accepted digital solution designed to enhance the age-verification process at
all points of sale, protect consumer privacy, and prevent youth access to age-restricted products.
Developed by NACS, the global trade association that represents the convenience and fuel retailing
industry, and Conexxus, its standards-setting partner, TruAge® is free for retailers, consumers, and
point-of-sale (POS) providers.

For more information, visit mytruage.org or follow TruAge® Solutions on LinkedIn and Facebook.

About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and
QSR/Foodservice technology solutions to the rapidly evolving convenience store industry. Nationwide,
Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk and Kitchen Display System, Retailer Branded
Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve
their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Media Contact:
Melissa Fox Hadley
Vice President Marketing & Innovation
Phone: 817.795.5555
Email address: marketing@pinncorp.com

Arlington, Texas, August 11, 2020 – The Pinnacle Corporation (www.pinncorp.com), the leader in point-of-sale, loyalty shopper engagement solutions, and cloud mobile platform products for retail convenience stores, announced today that Git’N Go Market, a convenience store and petroleum operator headquartered in Clinton, TN, has implemented the first Affiniti Cloud POS System in their c-store
environment.

Git’N Go is taking another step in their enterprise customer engagement strategy by being the first to deploy Affiniti Cloud POS in a live store environment. The Affiniti cloud architecture is a platform for all front of the house applications -POS, Mobile App, Mobile Ordering, Self Checkout, Kiosk, and much more. With shared components like a cloud product catalog and central management of systems, along with an underlying microservices architecture and HTML 5 web apps easily accessible from a Browser, the Affiniti Cloud POS is extensible via shared APIs and faster and easier to maintain, allowing interaction with processes and data in real
time.

Two years ago, Git’N Go wanted to position its convenience store and foodservice operations as the premier destination for its customers and knew they needed a mobile presence and shopper engagement tools to connect with their customers to offer them incentives to visit, while at the same time giving them the flexibility via mobile and kiosk to order what they want, when they want. So they implemented Pinnacle’s Affiniti Cloud QSR solutions that include Mobile Ordering, Consumer Kiosk, and Kitchen System, giving their customers the ultimate in convenience experience.
With the addition of the Affiniti Cloud POS they now have ONE HARMONIOUS TECHNOLOGY ECOSYSTEM.

The Affiniti Cloud Platform was built for retailers focused on speed of service, convenience, customer engagement and personalization. A holistic front counter experience, integrated with loyalty and shopper engagement tools, consumer mobile applications and foodservice capabilities. Benefits? Lower upfront costs, faster deployment and integration of new features, data security offered by Cloud systems, and the ease of software maintenance and updates… just to name a few.

Please contact us to learn more and to download the Affiniti Cloud White Paper.

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About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk with Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, June 2, 2020 – The Pinnacle Corporation (www.pinncorp.com), the leader in point-of-sale, loyalty shopper engagement solutions, and cloud mobile platform products for retail convenience stores, today announced it has completed and certified the integration between the Pinnacle Palm POS™ point-of sale and NBS payment processing host for compliance with AFD EMV for contact chip card card transactions.

Live site testing will begin at multiple locations soon. Pinnacle’s Palm POS with NBS provides petro retailers with the highest level of protection available against card present data fraud and will accept EMV chip-cards for outdoor transactions using the Gilbarco FlexPay II terminal.

“Development and rollout of AFD EMV POS and payment solutions for our clients continues at a rapid pace and we are happy to achieve this milestone with NBS,” said Mike Vaughn, VP Software & Services at Pinnacle. “For existing Palm POS clients, no new POS hardware is required. And the upgrade to the POS and NBS software can even be installed remotely, which during this challenging time of social distancing concerns is a huge benefit to their support teams.”

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About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk with Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, May 4, 2020 – The Pinnacle Corporation (www.pinncorp.com), the leader in point-of-sale, loyalty and shopper engagement solutions, and cloud mobile platform products for retail convenience stores, announced today that The Post at River East in downtown Fort Worth, TX, a restaurant, bar and live entertainment
venue has selected Pinnacle’s Affiniti Mobile Ordering solution to power their mobile app and to help their customers and employees practice social distancing.

The Post is a restaurant, music venue, and courtyard bar serving fresh homemade food, that has recently turned their focus toward affordable family-style takeout meals to meet the demands created by the COVID-19 pandemic.

As a new business in a revitalized area of Fort Worth, The Post had to make quick changes to adapt to new guidelines. In normal times, the business is centered around live music and a great atmosphere. With dine-in and large gatherings being prohibited, a pivot to contactless takeout and delivery became necessary. With the Pinnacle partnership, The Post will be able to minimize their interaction with customers while continuing to provide them with delicious food and beverages.

“The Affiniti Cloud technology allows us to accept orders and payments with no physical interaction between staff and customers, reduces the frequency of log jams on the phone, and saves us about 50 labor hours per week,” says Brooks Kendall, Operations Management at The Post. “The availability of the mobile ordering method has impacted our revenue in a meaningful way. The installation and implementation processes were speedy, and the Pinnacle customer care staff made the software a breeze to learn.”

With a limited set of mobile ordering choices, and features like order ahead, mobile payment, and select pick-up time, the Post Mobile Ordering App will provide a vehicle for their customers to place orders and take advantage of special offers. Working in conjunction with the Kitchen Display System, employees will be able to see the customer’s order, prepare the products for pick up, and deliver it to them in a frictionless way.

Said Mike Vaughn, VP Software & Services, The Pinnacle Corporation, “We’re excited to work with Brooks and The Post team to provide this technology to their customers. This is a challenging time for businesses and and small operators and we’re here to help meet this challenge with our technology.”

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About The Post at River East
Founded in the summer of 2019 in the trendy new River East neighborhood of Fort Worth, TX, The Post is an intimate music venue which offers rustic scratchmade food, creative craft cocktails and a beautiful 2000 square foot courtyard. More info can be found at www.thepostatrivereast.com.

 

About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk with Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, April 23, 2020 – The Pinnacle Corporation (www.pinncorp.com), the leader in point-of-sale, loyalty shopper engagement solutions, and cloud mobile platform products for retail convenience stores, today announced it has completed and certified the integration between the Pinnacle Palm POS™ point-of sale and Worldpay payment processing host for compliance with AFD EMV for contact chip
card card transactions.

Live site testing will begin at multiple locations soon. Pinnacle’s Palm POS with WorldPay provides petro retailers with the highest level of protection available against card-present data fraud and will accept EMV chip-cards for outdoor transactions using the Wayne iXpay terminal.

“Development and rollout of AFD EMV POS and payment solutions for our clients continues at a rapid pace and we are happy to achieve this milestone with Worldpay,” said Mike Vaughn, VP Software & Services at Pinnacle. “For existing Palm POS clients, no new POS hardware is required. And the upgrade to the POS and Worldpay software can even be installed remotely, which during this challenging time of social distancing concerns is a huge benefit to their support teams.”

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About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk with Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, March 30, 2020 – The Pinnacle Corporation (www.pinncorp.com), the leader in point-of-sale, loyalty shopper engagement solutions, and cloud mobile platform products for retail convenience stores, announced today that it is offering
retailers its Affiniti Cloud Mobile Ordering solution to help their customers and their employees practice social distancing.

Retailers are on the front lines along with first responders and healthcare professionals taking care of Americans’ basic and essential needs during this national crisis. And Pinnacle knows it is a challenge to help consumers and cashiers maintain
recommended safe distances from each other when everybody has to come into the store to make a purchase.

Said Melissa Fox Hadley, VP Marketing & Innovation, The Pinnacle Corporation, “We understand the dilemma, retailers need to serve their community AND keep everyone safe at the same time. And we think we can help.”

With a limited set of mobile ordering choices, and features like order ahead, mobile payment, and select pick-up time, Affiniti Mobile Ordering can be up and running in retailer locations in 5-10 days. Utilizing its Kitchen Display System, store employees
will have the ability to see the customer’s order, prepare the products for pick up, and deliver it to them – curb side or pump
side.

Said Mike Vaughn, VP Software & Services, The Pinnacle Corporation, “This Affiniti solution is 99% cloud-based. That means we can start quickly to get your mobile ordering solution up and running for your stores. We’re here to help you
meet this challenge with our technology. Stay safe. And thank you for what you do.”

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About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk with Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, January 9, 2020 – Today, the Pinnacle Corporation (www.pinncorp.com) celebrates 30 years of technology innovation serving the convenience and petroleum industry! Pinnacle got its start in January 1990 by launching the Oasis Back Office product line to automate the store manager’s daily paperwork processes, and then in 1995 introduced the first
touchscreen Point of Sale System to the convenience and petroleum market.

Many things have changed since then – products, services, technologies, security standards, and much more – but one constant is Pinnacle’s dedication to the development of industry leading technology through collaboration with clients and partners to provide automation solutions that help retailers stay ahead of their competition.

Says Bob Johnson, President and CEO: “As we celebrate our 30th anniversary, we want toacknowledge that we absolutely would not be here today without the support of our families, our staff, our clients, our business partners, and all of our industry colleagues. Thank you all for your
support of Pinnacle and our business strategies over these past 30 years. I can’t wait to see what the next 30 bring!”

Top 5 things you may not know about Pinnacle in 2020

1. Pinnacle is a privately held company 100% focused on the convenience market.
2. Pinnacle’s products include Point of Sale Software, Loyalty and Shopper Engagement Solutions, QSR and Foodservice Technology Products, and the Affiniti Cloud Platform Suite which not only includes solutions you can deploy to engage with your customers and grow your business, but also a shared platform that your IT teams can use to build and rapidly deploy your POS and Customer Engagement solutions.
3. Pinnacle is not a PDI company. Our friends at PDI know we say this somewhat tongue and cheek, but there are a surprising number of c-store folks who think we sold the company in 2017. We did not. We’re still here!
4. Pinnacle has hosted an annual client conference, thanks to the participation by our many sponsor partners, for 30 years; attended by clients, partners, and industry experts.
5. Pinnacle’s business strategy from the early 1990s has been to serve our clients well by never forcing them to rebuy software solutions they have already purchased from us. That means we continue to have Palm POS customers using the same product they purchased from us in 1995 that has remained current, fresh and modern.

Says Melissa Fox Hadley, VP Marketing & Innovation: “We don’t know what the next 30 years will hold, and suspect many of you don’t know either – technology is moving faster than ever these days! But, as we continue to add staff, add new customers, add partners, invest in technology and development of our core product lines, attend tradeshows, invest in industry associations, and all of the things we think it takes to make a company great – we’re excited for the possibilities!”

Says Peter Steele, VP Research & Development: “Since the introduction of IoT, Cloud and Mobile, the technology landscape has evolved more rapidly than ever before. We’re excited to introduce our Affiniti Cloud product line and shared platform into the convenience market. Affiniti provides capabilities for retailers of all sizes, whether using products we’ve built with 30 years of industry experience or jump-starting building their own solutions on the platform.”

About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk with Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, September 30, 2019 – The Pinnacle Corporation
(www.pinncorp.com), the leader in point-of-sale, loyalty and customer engagement solutions, and cloud mobile platform products for retail convenience stores, announced today y that longtime Palm POS customer, Double Quick Inc., has successfully rolled out the Double Quick “Quick Pass” program powered by Pinnacle’s Affiniti Cloud Shopper Engagement
Platform.

Said Melissa Fox Hadley, VP Marketing & Innovation, The Pinnacle
Corporation, “We’re thrilled to have been able to work with the Double Quick team to visualize and implement a shopper engagement strategy that will enable them to better understand and reward their customers, while providing them the data they need to make impactful decisions that will continue to grow their program.”

The Double Quick challenge was to build store loyalty with their customers and provide the items they wish to purchase from a c-store, as well as new-offerings to keep the experience fresh and exciting. The main goal – shift some of their traditional marketing expense and efforts to supporting Quick Pass, and their customers’ focus to the mobile app.

The solution: Pinnacle Affiniti Cloud Shopper Engagement Platform, building on Double Quick’s existing Pinnacle POS system and their customers’ WiFi connection. This enabled Double Quick to collect and profile shopper data to create relevant, personalized marketing and customer-engagement strategies that can be activated across all devices and channels. It also provides timely and relevant content for their customers, including personalized offers and promotions when they are in Double
Quick stores, and when they are away.

Said Lauren Scott, Director of Marketing, Double Quick Inc. , “Connecting all this data and making it actionable is providing a wealth of customer information and insight we are using to drive deeper customer engagement. This has helped us refine our marketing and promotions in real-time, and has made operational, inventory, and merchandising decision-making easier. Leveraging data like this from a single source,
made possible by the Pinnacle Shopper Engagement Platform, is creating revenue opportunities for Double Quick by identifying consumer habits and personalization opportunities.”

By learning more about their customers – their shopping habits, preferences, expectations, needs, and wants – Double Quick plans to hone their offerings to offer a more personalized shopping experience. By making this transition, Double Quick expects to bring many sources of customer data together to better understand their shoppers.

About Double Quick Inc.

Double Quick, Inc. is headquartered in Indianola, MS, with 49 convenience stores located in the Mississippi Delta, northwest Mississippi, and southeast Arkansas.

Today, Double Quick is strategically positioned as a prominent presence in the convenience store, gasoline and fast food industry in Mississippi and Arkansas. A substantial number of our store, supervisory and executive
management employees have ten, fifteen or twenty plus year’s continuous experience in their positions. The expertise of these employees has made Double Quick a respected competitor in each of our market areas.

About The Pinnacle Corporation

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk and Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, September 30, 2019 – The Pinnacle Corporation
(www.pinncorp.com), the leader in point-of-sale, loyalty and customer engagement solutions, and cloud mobile platform products for retail convenience stores, announced today the release of their Palm POS software to allow merchants to deploy innovative age-verification and bulk limit technology.

Palm POS creates a system that remains locked until a retailer electronically scans a valid, of-age government-issued ID, to verify both the age and the ID validity. It also restricts individuals buying bulk quantities of age-restricted items.

Said Mike Vaughn, VP Software and Services, The Pinnacle Corporation,
“Pinnacle is proud to have created a solution that will help our customers implement the strictest age verification system ever required for age-restricted products.”

The Palm POS software updates include restrictions to limit the age verification methods to 2D scan or magnetic swipe only and the sale must be blocked if the customer’s id is invalid. In addition, the customer’s full name and one (1) other identifying information that is NOT date-of-birth or expiration date must be displayed to the cashier and the items per transaction can be limited to comply with requirements like those related to products such as those from JUUL Labs.

About The Pinnacle Corporation:

The Pinnacle Corporation provides leading-edge point of sale, shopper engagement, and QSR/Foodservice technology solutions to the rapidly evolving convenience store industry.

Nationwide, Pinnacle’s POS, Loyalty Rewards, Food Ordering Kiosk and Kitchen Display System, Retailer Branded Mobile App, and Mobile Ordering products and services are used daily in convenience outlets to improve their store operations and extend the brand of retailers through the ever increasing mobile landscape.

Arlington, Texas, January 16, 2019 – The Pinnacle Corporation
(www.pinncorp.com), the leader in point-of-sale, loyalty and customer engagement
solutions, and cloud mobile platform products for retail convenience stores
announced today that it has been officially admitted to PEI for membership.
Pinnacle is a firm believer in being involved in the industry it serves and has been a
long-time member of many associations including NACS and Conexxus, with
employees actively serving on committees and boards within those organizations.
By becoming a PEI member, Pinnacle is happy to lend its presence and support to a
fantastic organization serving petroleum marketing operators.
Since its inception in 1990, Pinnacle had always had a direct sales model and in
January 2018 rolled out its new Authorized Service Contractor (ASC) Distributor
Sales Channel. The goal – to widen Pinnacle’s Palm POS footprint and to introduce
new opportunities for its Loyalty and Affiniti Consumer and Corporate Mobile
product lines for the smaller retailer.
Said Chris Needham, National Channel Sales Manager for Pinnacle, “With the
accelerated growth of our newly released ASC platform, we are very pleased and
excited with our acceptance into the PEI Family. We anticipate our continued
growth and success will be greatly attributed to our affiliation and active
participation in PEI and with its members.
Interested in becoming an ASC Partner? Contact us! We’d love to welcome you
to the Pinnacle family!

About PEI:

The Petroleum Equipment Institute is a trade
association whose members manufacture, distribute and
service petroleum marketing and liquid handling equipment.
Founded in 1951, PEI represents more than 1,600 member companies in all 50
states and more than 80 countries. Members include manufacturers, sellers and
installers of equipment used in service stations, terminals, bulk plants, fuel, oil and
gasoline delivery, and similar petroleum marketing operations.

About The Pinnacle Corporation:

The Pinnacle Corporation (Pinnacle) provides leading edge
point of sale, loyalty, and both corporate and
consumer facing mobile technology to the rapidly
evolving convenience store industries.
Pinnacle delivers products that drive traffic and increase profits, while helping
retailers retain consumer loyalty and enhancing labor efficiency. Nationwide,
Pinnacle’s products and services are used daily in convenience outlets to improve
their store operations and extend the brand of retailers through the ever-increasing
mobile landscape. www.pinncorp.com